16 January 2015

Pussy Walk, the game

Those of you who follow Czech politics may be familiar with the president's radio interview in which he vulgarly criticized the Russian punk group Pussy Riot. Those of you who have no idea what I'm referring to can read up on the issue here. Inspired by this event and a number of other faux pas' the Czech president Miloš Zeman has made in the past, the agency Symbio Digital developed the online game Pussy Walk.

The aim is for the player to navigate Miloš Zeman toward the Czech crown jewels, the goal in itself serving as a reference to yet another famous PR blunder. To reach your target, you are faced with a number of obstacles, the biggest by far being the president himself. Miloš Zeman is famous for his bad smoking habit, alcohol problem and vulgar language and hence, the game replicates this behavior, making it almost impossible to navigate the drunk character through the game. In addition to this, the president's path is blocked by toy cars, chairs and oil stains, creating a literally "slippery ground" for the president to walk on. The background music of the game is a remix of Miloš Zeman's most famous speeches, including the Pussy Riot interview or the "bubble bum" blunder.


Screenshot Pussy Walk


With over 15,000 users per day, the game has become one of the most successful viral campaigns in the country and has not only proven the Czechs' unique sense of humor and ability to make fun of their political leaders but has also shown why Czechs are becoming a household name among game developers. Give it a go at www.pussywalk.com 

Screenshot Pussy Walk

    

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